Amy Griffith is a creative visionary who has made her mark as founder of the immersive experience Eaton House Studio, and its latest outpost, Starseed House Marrakech. After a career in fashion and luxury hospitality, ranging from roles as buyer and brand director, to working in London members’ clubs, she channelled a lifelong passion for artistic direction and set design into creating Eaton House Studio, a large-scale, pink spectrum, otherworldly retreat in Essex.
DC: What is your favorite color, and why?
AG: People instantly associate me with pink, which I do love – and it’s definitely an all-time favourite – but my relationship with colour goes far beyond that. I see colour as a language of emotion. It’s never just about preference; it’s about the mood or energy I want to express – whether that’s within a space, a project, or even how I choose to dress that day. My favourite colour is usually a favourite for a particular moment, rather than something fixed. Pink, though, will always hold a special place for me – it represents so much joy, softness, femininity and a touch of rebellion all at once.
DC: When did you know that color would be a main character in your life?
AG: For me, it’s always been that way with colour – just like knowing I was an artist. Colour has always felt like a part of who I am, not something I consciously chose. I think I really realised how differently I see it when I painted my house pink in the land of Essex Grey. The range of reactions I got made me understand that not everyone embraces colour the way I do. And as for pink – that moment really began it all. I painted the house, and the rest is history.
DC: Where do your own personal color instincts come from?
AG: That’s a tough one, because instincts are exactly that – a knowing that doesn’t need explanation. However, for me, it always comes from the heart. I go with what feels right. My colour instincts are deeply intuitive – a natural sense of harmony, contrast, and emotion that I’ve trusted my whole life. It’s less about theory and more about feeling, and that connection is really at the core of my work.
DC: Has your relationship with color changed as your business has grown?
AG: Well, my life has certainly become pinker! My relationship with colour is still instinctive – that part hasn’t changed. What has evolved is how I use it. Pink has become such a strong part of my brand identity that I find myself experimenting with it more – exploring its many shades and moods, from soft and romantic to bold and electric. It’s still guided by intuition, but now there’s a sense of play and curiosity around how colour communicates the spirit of my work. It’s been so rewarding to see how The Pink House inspired others to be braver with colour – to see it not as something to fear or tone down, but as a way to express joy and individuality. I even developed my own pink paint brand, The Pink House Paints, to help others bring that same sense of magic into their own spaces.
DC: Are there corners of The Pink House and Starseed Marrakesh that guests love to discover?
AG: Literally all of it! Every corner tells a story, and I think that’s what makes my work so special. Both The Pink House and Starseed Marrakech are designed to be experienced – to invite curiosity, evoke emotion, and reveal something new each time you look around. Guests often say it feels like stepping inside a living artwork – and that is exactly what is. Each space is an installation: a sensory world built from colour, texture, and energy, created to be felt as much as seen.
DC: Where do you find inspiration?
AG: After really diving into this in a recent blog post on my website – ‘Why People Compare My Work to Jayne Mansfield, Barbie, I Dream of Jeannie, and Even Disneyland’ – I can finally say with confidence that my inspiration comes from everywhere. And I think, in truth, that’s the same for all of us. Inspiration is literally everywhere – in people, places, memories, music, architecture, energy, etc. etc. It’s all about how tuned in you are to notice it and what you then go on to create.
DC: You’ve written that people often think that your designs are AI or filtered. How does the in-person experience differ from what people see online?
AG: I think it’s even more awe-inducing in person because it’s 100% real – and it’s a total vibe! People don’t just take it in visually; they feel it and fully immerse themselves in the experience. It’s the epitome of feeling the energy that’s in the room. The best part? The number one comment we get is, ‘Wow, it’s even better than the pictures.’ And I think that says it all.
DC: Are there new projects on the horizon, and will they also be bold and bright?
AG: I’m creating all the time – there’s always something happening, whether it’s developing products for my website and shop in Marrakech like paint, jewellery, perfume, candles, clothing . . . you name it! And there will be a third large-scale project – possibly my biggest yet, Inshallah. My installations take around half a decade to create, and I’ve already started working on this one in my mind.
As a visionary, I always begin with the feeling and the philosophy – once the emotional landscape feels cohesive, the aesthetics naturally follow. I’m an ever-evolving soul, so who knows what it will look like exactly when the time comes to bring it to life. But judging by the history of my work, I can’t imagine it will be bland. What I can guarantee is that it will be made with love – and that dedication to heart and soul is something you can feel in everything I create.